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    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

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    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

    What pagans, Putin and the Volga tell us about the fate of Russia

    FirstFT: Today’s top stories

  • Tech
    Real estate: Curved tower poised to be unique addition to downtown San Jose skyline

    Real estate: Curved tower poised to be unique addition to downtown San Jose skyline

    Real estate: Investors buy Sunnyvale apartments near development site

    Dating podcasts to make you feel better about your love life

    Tech firm apologizes for Menlo Park job ad seeking ‘non Asian’ analyst

    Real estate: Fortinet collects Sunnyvale property, signaling future expansion

  • Health
    kona-coffee-beans

    What Do We Know About Kona Coffee Beans?

    India Is Bringing Free Wi-fi To More Than 1,000 Villages This Year

    Prop. 14: California approves billions for stem-cell research

    These Edible Pick-Up Sticks Let You Play With Your Food

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  • Business

    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

    What pagans, Putin and the Volga tell us about the fate of Russia

    FirstFT: Today’s top stories

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    Tech Football Adds Three to Strength Staff – Football — Georgia Tech Yellow Jackets

    Tech Football Adds Three to Strength Staff – Football — Georgia Tech Yellow Jackets

    Multan beats Lahore by 7 wickets for 1st win in PSL

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    Alabama Is Looking Like An SEC Powerhouse … In Basketball

    Alabama Is Looking Like An SEC Powerhouse … In Basketball

    Steve Bennett: Weather or not, lots of basketball this week in WVC

  • Politics
    Progressives find a villain after minimum wage defeat: the filibuster

    Progressives find a villain after minimum wage defeat: the filibuster

    USPS' DeJoy to Congress: 'Get used to me'

    USPS' DeJoy to Congress: 'Get used to me'

    Republicans demand equal representation on 1/6 Commission

    Republicans demand equal representation on 1/6 Commission

    Sanders 'confident' $15 minimum wage would be allowed via reconciliation

    Sanders 'confident' $15 minimum wage would be allowed via reconciliation

    Former state GOP chair launches Senate bid in Ohio

    Former state GOP chair launches Senate bid in Ohio

  • Opinion
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    Betterment Moves Beyond Robo-Advising With Human Financial Planners

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    Barack Obama and Family Visit Balinese Paddy Fields During Vacation

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    Send us your favorite Thanksgiving dinner menu ideas, recipes, and tips for readers cooking at home this year

    ‘Stay healthy and optimistic for the future’: The Kitchen Cafe in downtown Boston will close

  • Food
    kona-coffee-beans

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    A Digital Media Startup Growing Up With Millennial Women

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    Send us your favorite Thanksgiving dinner menu ideas, recipes, and tips for readers cooking at home this year

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Editorial: Tech must choose sides in Apple-Facebook privacy fight

by Jon lee Anderson
February 6, 2021
in Tech
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The lines have been drawn. Tech leaders no longer can sit on the sidelines, pretending they have no leadership role to play on the tech issue of our times: privacy and the consequences of non-stop exploitation of users for financial gain.

Apple CEO Tim Cook captured the stakes on Jan. 28 during his speech to open the European Union Computers, Privacy & Data Protection conference in Brussels.

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform. We should not look away from the bigger picture,” said Cook.

“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible.”

Cook did not mention Facebook or its CEO, Mark Zuckerberg, by name. But his target was clear when he said, “A social dilemma cannot be allowed to become a social catastrophe.” It was a direct reference to the 2020 Netflix documentary “The Social Dilemma”  that explored the dangerous impacts of online social networking.

For nearly a decade we have warned tech titans that a day of reckoning awaits if Americans’ trust in the industry continues to slide in the wake of scandals and missteps.

That day arrived Jan. 6 when rioters breached the Capitol. President Donald Trump ignited the violence, but social media sites were guilty of perpetuating the lies and misinformation that brought the protesters together.

Tech leaders need to engage Congress and craft federal privacy protections and regulations that end the “rampant disinformation and conspiracy theories juiced by algorithms.”

Apple’s call for privacy is self-serving in that its latest operating system contains an App Transparency Tracker that puts Facebook directly in its crosshairs. But Cook is exactly right about privacy and data exploitation.

For too long the tech industry has looked the other way as Silicon Valley’s most prominent firms, most notably Facebook and Google, exploited customers while gobbling up billions in revenues. It’s a recipe for short-term windfalls and long-term disaster that would appall valley legends such as Bill Hewlett and David Packard.

The region will be best served if tech leaders and entrepreneurs heed Cook’s call to make “the future belong to the innovations that make our lives better, more fulfilled and more human.”



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Jon lee Anderson

Jon lee Anderson

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