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    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

    What pagans, Putin and the Volga tell us about the fate of Russia

    FirstFT: Today’s top stories

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    USPS' DeJoy to Congress: 'Get used to me'

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    Send us your favorite Thanksgiving dinner menu ideas, recipes, and tips for readers cooking at home this year

    ‘Stay healthy and optimistic for the future’: The Kitchen Cafe in downtown Boston will close

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    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

    What pagans, Putin and the Volga tell us about the fate of Russia

    FirstFT: Today’s top stories

  • Tech
    Real estate: Curved tower poised to be unique addition to downtown San Jose skyline

    Real estate: Curved tower poised to be unique addition to downtown San Jose skyline

    Real estate: Investors buy Sunnyvale apartments near development site

    Dating podcasts to make you feel better about your love life

    Tech firm apologizes for Menlo Park job ad seeking ‘non Asian’ analyst

    Real estate: Fortinet collects Sunnyvale property, signaling future expansion

  • Health
    kona-coffee-beans

    What Do We Know About Kona Coffee Beans?

    India Is Bringing Free Wi-fi To More Than 1,000 Villages This Year

    Prop. 14: California approves billions for stem-cell research

    These Edible Pick-Up Sticks Let You Play With Your Food

    New campaign wants you to raise funds for abuse victims by ditching the razor

  • Business

    Coronavirus latest: New US cases show encouraging downward trend as testing rate falters

    Coronavirus latest: US data show Covid-19 cases declining but few signs of a return to work

    Carlos Menem, former Argentine president, dies aged 90

    Carlos Menem, former Argentine president, dies aged 90

    What pagans, Putin and the Volga tell us about the fate of Russia

    FirstFT: Today’s top stories

  • Real Estate
  • Sports

    Multan beats Lahore by 7 wickets for 1st win in PSL

    Wrestling winners: Southeast wrestlers set school record with state championships, while Dalton's Noland wins third title

    Alabama Is Looking Like An SEC Powerhouse … In Basketball

    Alabama Is Looking Like An SEC Powerhouse … In Basketball

    Steve Bennett: Weather or not, lots of basketball this week in WVC

    Horse racing LIVE: Latest updates, card and full results from Ascot and Haydock

  • Politics
    USPS' DeJoy to Congress: 'Get used to me'

    USPS' DeJoy to Congress: 'Get used to me'

    Republicans demand equal representation on 1/6 Commission

    Republicans demand equal representation on 1/6 Commission

    Sanders 'confident' $15 minimum wage would be allowed via reconciliation

    Sanders 'confident' $15 minimum wage would be allowed via reconciliation

    Former state GOP chair launches Senate bid in Ohio

    Former state GOP chair launches Senate bid in Ohio

    Hoyer: 'Bipartisan' earmarks comeback in the offing

    Hoyer: 'Bipartisan' earmarks comeback in the offing

  • Opinion
  • Science

    Betterment Moves Beyond Robo-Advising With Human Financial Planners

    A Digital Media Startup Growing Up With Millennial Women

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    Finland Has An Education System The Other Country Should Learn From

    Uber’s Turbulent Week: Kalanick Out, New Twist In Google Lawsuit

  • Travel

    Rap group call out publication for using their image in place of ‘gang’

    Barack Obama and Family Visit Balinese Paddy Fields During Vacation

    This Secret Room In Mount Rushmore Is Having A Moment

    Indonesia’s Largest Fleet Of Taxis Teams Up To Beat Ride-hailing Apps

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    What Do We Know About Kona Coffee Beans?

    A Digital Media Startup Growing Up With Millennial Women

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    Send us your favorite Thanksgiving dinner menu ideas, recipes, and tips for readers cooking at home this year

    ‘Stay healthy and optimistic for the future’: The Kitchen Cafe in downtown Boston will close

  • Food
    kona-coffee-beans

    What Do We Know About Kona Coffee Beans?

    A Digital Media Startup Growing Up With Millennial Women

    Five London Tower Blocks Evacuated Over Cladding Safety Fears

    Send us your favorite Thanksgiving dinner menu ideas, recipes, and tips for readers cooking at home this year

    ‘Stay healthy and optimistic for the future’: The Kitchen Cafe in downtown Boston will close

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Yes, that was really a five-second Reddit ad during the Super Bowl

by Jon lee Anderson
February 8, 2021
in Tech
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(CNN) — No, it wasn’t a glitch — for some Super Bowl viewers, a Reddit commercial really did pop up on the screen.

The spot, which was just five seconds, opened as if it were a car commercial, but then flashed to a test-pattern screen with Reddit’s logo, which was followed by a printed message.

The ad acknowledged that a viewer would have to pause the stream to read the message.

“If you’re reading this, it means our bets paid off,” it read. “One thing we learned from our communities last week is that underdogs can accomplish just about anything when we come together around a common area.”

The message goes on to refer to the upheaval on Wall Street after a Reddit army — from the WallStreetBets page — took on  pros by inflating the share price of GameStop.

It concludes: “Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.”

Reddit said it spent the “entire marketing budget” on the ad, which the company’s Chief Marketing Officer Roxy Young said “was not part of our marketing plan.”

“But we were so inspired by the power of our communities in recent weeks that we rallied to pull it together in just a few short days in collaboration with our agency partners at R/GA,” she told CNN Business in an email statement. “I am really proud of what we were able to achieve with just five seconds and think it beautifully captures the heart of Reddit in our unique and brilliantly absurd tone.”

The ad aired in nine of the top 10 US metro markets: New York, Los Angeles, Atlanta, Chicago, Dallas, San Francisco, Philadelphia, Boston and Washington, DC.

The-CNN-Wire
™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.



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